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If you guys can tolerate some shameless self-promotion. I have documented how to undo anything that happens to your Ouya and restore factory defaults along with a direct firmware download link in the article.
This should work for un-modded Ouyas too. The only thing that changes is instead of being greeted with a ClockWordMod recovery partition when you pass the "adb reboot recovery" command. Yours will have the default Ouya black and orange recovery loader which you should be able to clear cache and wipe data to blow out google play. But also reload the firmware from a .zip file just the same.
Would you like to know more? - My Blog