Ouya Marketing Campaign

[Kaimega]

Personally I think that lacks a bit of class. They're going at it from the wrong angle if they really want to be taken seriously if you ask me. They're not seen as a hardcore device and only software titles can change that image. They need to be going for the casuals, families and people who like to see developers with the freedom to take more risks.

Yeah, they never seemed to want to attract the hardcore user, that is why they say you can have your ps3 next to your ouya, and they can live happily together. I say, just don't tell Sony

[spinal]

I don't think it will work at all. Almost everyone I talk to hasn't got the faintest idea what an OUYA is, even those who waste their money on all sorts of media gadgets from ebay.
OUYA needs to think seriously about advertising and give up on the 'let do something weird and hope it goes viral' crap. Get posters out to gaming stores, put some full pages adds in gaming magazines, hell even a short tv commercial.

[Kaimega]

I think it will work at all. Almost everyone I talk to hasn't got the faintest idea what an OUYA is, even those who waste their money on all sorts of media gadgets from ebay.
OUYA needs to think seriously about advertising and give up on the 'let do something weird and hope it goes viral' crap. Get posters out to gaming stores, put some full pages adds in gaming magazines, hell even a short tv commercial.

You would be surprised how much those things cost though. If they cannot afford it, they cannot do it.

[Killswitch]

Viral works if done right. That may be where the problem is.
Implementation.

[grantmoore3d]

People either have no idea the OUYA exists, or those who do assume it has no games. This is what OUYA needs to focus fixing with marketing, not this bullshit "look at us, we're so edgy" crap. I enjoy the device, but I'm slowly losing faith in their ability to build the company brand.

[Saracen26]

I just found a picture of Ouya's newest marketing campaign

You're missing the vital information behind this image. This was in the men's unrinals at SDCC 2013. It's not a major public marketing campaign. It was only used to add a little extra OUYA prescence to the event.

[arcticdog]

Does something that was done at San Diego Comic Con last year really constitute as a "new" campaign?

[Killswitch]

I meant to edit that...

[TheLion]

I have to wonder where ouya would be without the xbmc app.

[spinal]

I have to wonder where ouya would be without the xbmc app.

Same place it is now, you can get xmbc on practically everything now, a Raspberry Pi for example, which is 30% the price of an OUYA.