Btw, if people are wondering, from a technical perspective, it'd be almost impossible for OUYA 2.0 to not be backward compatible. Android is backward compatible by design, and since NVidia own shares in OUYA, they probably can't get a better deal from another chipset provider that they can for Tegra stuff (and even then, it'd only be certain specific functions to Tegra, that most games don't use anyway, that'd be unsupported).
I'm confident that OUYA have been, and will continue to make software improvements to fix many of the issues that the OUYA had when it was first released. Assuming they are taking the same approach with the hardware, it's not unreasonable to assume they are already working on fixing the things in OUYA 1 that were identified as a particular problem. Many of those things will require a redesign of the board inside the OUYA, at which point you might as well make other additions / improvements that are not just bug fixes. Things like an SD Card slot, extra RAM or using Tegra 4 as the basis for the board
The reason for changing the name when you do that is two fold. Firstly, it gives you an opportunity to publicly shout about how you've solved the OUYA's previous hardware problems. It's not as convincing to say "we've solved everything in the new version" if the new version and old version are in name and aesthetics, identical looking. Equally, you can advertise all the wonderful new features. This then becomes a marketing / sales opportunity. Most consumers are used to the idea of a "product launch", so you might as well take advantage of that, even if the hardware/software underneath is the result of iterative changes, rather than any great leap forward
Secondly, it helps with support issues. Consumers will know when they contact OUYA whether they bought an OUYA 1 or 2, but may not be able to tell you / remember / find on their console exactly which 1.103923 etc hardware version they have if you don't make the name change, print the new name on the side, have it look different etc etc






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