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Big 3 = Great Brittain circa 1776
OUYA = American Rebels
In much the same way that the American Rebels didn't really know HOW they were going to fight the war, they just knew they had a cause that bound them all together. FREEDOM. It was enough of a reason for them to ultimately prevail.
There was a sense of injustice that laws were being dictated to the American colonists without proper representation. Much in the same way Developers must cow-tow to the when, how, and what of the Big 3 console manufacturers. The rules are written by people who do not desire freedom of the masses. They want strict control over the goods, and how those goods are disseminated.
OUYA offers up freedom to developers. A much more capitalistic sense of development. As an OUYA developer you can put anything you want in your game (except for illegal or sexual content) as long as you think it will make your game better. If it doesn't, then you find out quickly from your customer base and you can adjust accordingly. However with the Big 3, they are the ultimate overlord that must approve of every addition or change to your game.
There are trade-offs for the freedom, just as in real life. A developer can make a mistake that ultimately kills their game. When you develop under one of the big 3, this is still possible but because you are following practices which have proven successful the chance is somewhat less significant.
You also end up with variety. This is both good and bad. Ideally the bad games get weeded out because they do not have enough popularity to sustain the company who made the game. People vote with their money and don't buy the product, leading to only the best games left alive. However with that variety you get more misses than hits. Everyone has their own idea of how something should work, and most of those ideas are crap. If they were all good ideas, we would have far more billionaires in the world.
Ultimately, the OUYA is the first GIANT step towards creating an open marketplace for consoles. Hopefully it continues to adapt to what the people want and eventually becomes the best console available. But if we look towards history, not all stories of freedom end positively. Despite being open and free, Linux distributions do not come anywhere close to Microsoft and Apple for the PC market, even while offering the same capabilities. Lebanon was once the jewel of the Middle East, with many freedoms. Now it is dominated by radicalism.
Hopefully OUYA can continue to grow and become that one console everyone must have. But for now, it's just the opening salvo for freedom in the console war.
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