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When 60,000+ people are all shouting at once, it's hard to come across intelligent ideas!In the meantime, OUYA don’t appear to be listening, and that has been damaging.
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A New Hope?
It’s time OUYA took a fresh look at their marketing strategy, and win back early adopters
<table width="100%" border="0" style="margin-left:-10px"><tr><td width="60%" valign="top">The news today that OUYA have received additional funding and moved the date of their retail launch back by three weeks is a positive sign that the demand for the OUYA is strong and the console has the potential to go far.
It’s also indicative of just how far OUYA have come in such a short space of time. However, in blazing a trail, they’ve done a lot of throwing ideas around to see what sticks. That’s created a huge mess in it’s wake. Now is a good opportunity for them to clear things up and get back on message.</td>
<td width="40%" valign="top"><img src="http://www.crystallinegreen.com/wp-content/uploads/2013/05/flashing-lights.png" /></td></tr></table>
At the heart of the problem is the failure to pin down in consumer’s minds the value proposition the OUYA presents. People are quite rightly asking why they should buy the OUYA, and getting nothing back but a bunch of empty PR waffle about “great content” and “openness”.
Related, OUYA Inc, the company, gives off a very different image to the product they are selling. The console is billed as alternative and anti-establishment, while the company comes off as bland and corporate. Talking about Venture Capitalists to Forbes doesn’t fit with the actions of those hoping to spark a revolution in gaming
Another area OUYA would do well to rectify is in fixing the feedback loop with the community. It takes time for the ideas and criticisms voiced by the community become concrete actions or make their way into features and changes to the console itself. In the meantime, OUYA don’t appear to be listening, and that has been damaging. They need to make noises to indicate that they hear those concerns, and set expectations as to when they will be addressed.
If OUYA can make progress on these three points, they will be in a much better position to start winning back those early adopters who, after all, made it possible for OUYA to get this far in the first place
Published simultaneously in conjunction with Crystalline Green (You can view back issues here)
When 60,000+ people are all shouting at once, it's hard to come across intelligent ideas!In the meantime, OUYA don’t appear to be listening, and that has been damaging.
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*Cough* Shadow the Hedgehog fan-base *cough*Originally Posted by OUYAReview
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While I do agree that Ouya should probably focus even more on support, I would (as I have said several times) rather see them focus on actually getting the consoles out there, getting more deals from developers, upgrading / updating the UI etc.
The development of the OUYA firmware/software/UI is all still happening in the background. It's not like they just called it done and laid off all the engineers working on it from before. Just a lot of the things will be background stuff and things we only ever subconsciously notice, but which make a huge difference to the general feel of using the system
With shipping, I think the issue is simply they can't make them fast enough!
But yes, attracting developers to the system should be the number one priority, since once they go to retail, even with people just accidentally stumbling across the OUYA in store, they'll probably sell enough to allay the fears of most with regard to the size of the market for developers.
However, many early backers are developers themselves, who just couldn't afford / didn't fancy the $700 for a devkit. Plus developers tend to be more plugged into the hardcore gamer crowd and the vocal gaming population, so improving the marketing to win back some of those gamers will also rub off positively on game developers
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