It's not the media (which there has been very little of as late, the majority was at the beginning) or a late push. The sentiment on the project turned very negative with a lot of people backing out of it. However, to counter that every time, there has been big plonks of cash laid down. You can see that in the graph here: http://www.kicktraq.com/projects/162...h/#chart-daily .

Look at the backer exodus from the 8th of March until the 25th. Look at the pledge amounts in that time. Someone(s) has gone $7K , $7K, $20 , $10K. Big plonks of cash to prop it up against the exodus