The point is the whole time they knew what the OUYA was and their selling point was that it was more open than the OUYA because you could choose your store. I can't find it and it may not even be there any more because of the partnership with OUYA but they used to describe it as "No walled gardens" as a stab at OUYA not being as open. So, they were basically catering to the kind of people that occasionally on here complain that the OUYA isn't a Google Play box.