Some of you are resetting and finding that you still have Google Play. Here are some adb steps to remove the dreaded Google Play files.

adb shell
su
rm /system/app/com.android.vending.apk
rm /system/app/com.google.android.gms.apk
rm /system/app/GoogleLoginService.apk
rm /system/app/GoogleServicesFramework.apk
rm /system/app/NetworkLocation.apk