Head of Marketing and Product Strategy heads to Shazam

[mmartino]

Wait, there was a head of marketing?
Still trying to get past this part.

LMAO When I saw this article my first thought was, "Killswitch is never going to believe this position actually existed" lol

[Killswitch]

LMAO When I saw this article my first thought was, "Killswitch is never going to believe this position actually existed" lol

Well, who the hell would believe it, it's like Trizz just said. There are so many ways to market it FOR FREE and you saw NOTHING. This person was probably getting paid $150,000 or more but for what? I hate to take that stance when it comes to OUYA but where the flap did you see marketing? Where did you see product strategy? If there was something it was not evident at all. Wish I had the position and some type of budget, you could guar-an-damned-tee you would have seen SOMETHING, SOMEWHERE.

[fireballs]

Well, who the hell would believe it, it's like Trizz just said. There are so many ways to market it FOR FREE and you saw NOTHING. This person was probably getting paid $150,000 or more but for what? I hate to take that stance when it comes to OUYA but where the flap did you see marketing? Where did you see product strategy? If there was something it was not evident at all. Wish I had the position and some type of budget, you could guar-an-damned-tee you would have seen SOMETHING, SOMEWHERE.

Thought the exact same thing. This actually has me very scared for Shazam. Who is making the decisions there?

[RiotingSpectre]

Thought the exact same thing. This actually has me very scared for Shazam. Who is making the decisions there?

I can't even begin to describe to you what otherworldly forces are behind this person's existence. It even makes me sweat and that's saying something.

[Schizophretard]

Well, who the hell would believe it, it's like Trizz just said. There are so many ways to market it FOR FREE and you saw NOTHING. This person was probably getting paid $150,000 or more but for what? I hate to take that stance when it comes to OUYA but where the flap did you see marketing? Where did you see product strategy? If there was something it was not evident at all. Wish I had the position and some type of budget, you could guar-an-damned-tee you would have seen SOMETHING, SOMEWHERE.

Since you just successfully marketed to me the idea of you having the position, I think you proved you should have it.

[Killswitch]

Since you just successfully marketed to me the idea of you having the position, I think you proved you should have it.

Ha. Thanks Schiz.
I do wonder what the plan is at this point because it seems like a transition to a completely new team, with people who are hopefully going to work out better this time around.

[arcticdog]

Well, who the hell would believe it, it's like Trizz just said. There are so many ways to market it FOR FREE and you saw NOTHING. This person was probably getting paid $150,000 or more but for what? I hate to take that stance when it comes to OUYA but where the flap did you see marketing? Where did you see product strategy? If there was something it was not evident at all. Wish I had the position and some type of budget, you could guar-an-damned-tee you would have seen SOMETHING, SOMEWHERE.

Advertising at OUYA is/was weak, but to be fair, there is more to her position than wrangling the advertising.

There's retail partnership building. There's creating the look of the promotional materials (whether they merely exist on your website, or distributed in a larger context).

I imagine she had a hand in things to do with distributing to Target, Amazon, Best Buy, as well as getting entities on board with the OUYA Everywhere initiative. The various limited edition versions of the consoles that sold out probably went across her desk.

Odds are very high she had a stake in how Discover has shaped up over time because any materials her team has to present have to show that store front.


All of these areas of growth have benefited OUYA, and are things you've seen and/or praised.

[RiotingSpectre]

“Patricia has a rare combination of fluency in technology, design and marketing coupled with a deep understanding of how to deliver value to our users,”

[trizznilla]

Nice one. In all honesty, I'm struggling to remember any marketing for the Ouya ever, at all. Not even on YouTube, and YouTube is a whore.

[strangedave]

Isnt Shazam a superhero?.....Wait are they are joining the JLA?