OUYA (store) to start embedding in other hardware

[James Andrew Coote]

http://www.gamesindustry.biz/article...other-hardware

EDIT: Full interview here: http://www.alistdaily.com/news/ouyas...ide-continues/

In an effort to make Ouya more ubiquitous as a platform, however, Uhrman has revealed that the company is becoming platform agnostic.

"One thing you'll start to see is Ouya on other people's devices," she said. "For us, we'll always have a minimum set of standards so the games will work well on our device as well as others. It's the hardware plus an ecosystem. If you think about the traditional game consoles, they're custom hardware and custom chips. To get those games, you have to buy a box for hundreds of dollars. We've always wanted to open that up. We started with a $99 box, but we always wanted to create a console platform that can live on other people's devices. We just knew it was going to take us a little bit of time to get it ready. Now we think the software is good enough, it's ready to be embedded in other people's devices. We actually started having some of these conversations during CES, and the takeup was so great that we're really jumping into the strategy with both feet this year."

EDIT 2: OUYA will still be making OUYA consoles, as well as putting the OUYA store on other devices